webMERGE is Web Decisions' merge-purge services plus much more. By mixing sophisticated matching algorithms with in-line overlay/scoring capabilities in an extremely fast processing environment, highly-efficient and optimized direct mail campaigns are executed by Web Decisions technicians.
Our merge-purge services play both a tactical and strategic role in your customer development strategies:
- Targeting the best, most responsive audience and optimize lifetime value by using webSCORE
- Gaining efficiencies by removing duplicate names and experiencing a substantial reduction in time to market by utilizing this system
- Merge analysis that increases insight into list performance and list negotiation opportunities that lower your in-the-mail costs.
- Understanding postage savings opportunities up-front allowing more informed circulation decisions
It is important to have a system that can perform data hygiene on mailing lists that arrive in poor shape. The conversion process includes proprietary address cleansing, CASS, DPV, NCOA, and USPS Certification procedures. Audit reports are generated that show the accuracy of the conversion and flag lists that need special attention.
The name and address matching algorithms for identifying duplicates across multiple lists from multiple sources goes way beyond simple match code techniques. Address component priorities and a proprietary knowledgebase of character matching patterns are utilized to identify individuals within a household or contacts within a company.
Get away from traditional merge-purge providers and find out what webMERGE can do for you.