webSCORE is a customer scoring service that is based upon Web Decisions' expert analytics and construction of predictive purchase models purposed for optimization, segmentation and contact management. All targeted marketing is driven by a core capability to make predictions about the productivity of names. These productivity predictions are combined with financial characteristics of a campaign to make contact decisions.
Web Decisions provides the following key success factors to the process:
- Expertise in building statistical models to make productivity predictions.
- Attention to the sources of data used for modeling and analysis.
- Quality control when names are evaluated for future campaigns.
- Understanding all the financial factors that are relevant to marketing decisions.
Targeted marketing campaigns often simulate many types of customer response, both online and offline. Analysis of a customer's prior channel usage will substantially affect predictions about their future responsiveness and the allocation of their business by channel.
Most direct marketing situations involve multiple customer behaviors, each of which has an impact on profitability. With webSCORE, all the profit related behaviors are modeled and all the predicted behaviors are incorporated into your marketing decisions.
webSCORE is one more example of continuing innovation at Web Decisions.