webBASE is a marketing database platform hosted by Web Decisions and designed to provide intelligent, real-time decision support and enable relevant 1-to-1 and 1-to-many customer communications. The marketing databases that reside on this platform are comprised of information collected from multiple operational feeds and customer touch points. Because of the comprehensive multi-channel views that emerge, webBASE is the key to substantially improving a company's marketing program.
Contacting all customers with all marketing campaigns can exhaust marketing budgets and drastically lower ROI. Web Decisions' transaction allocation algorithms within the database matches identified customer segments with previous successful marketing efforts thus instantiating improved contact strategies that result in a greatly improved bottom line.
webBASE is optimized for supporting customer-centric multi-channel segmentation and analysis. Customer contact information, purchase detail, and promotional history data is linked to provide a comprehensive view for understanding what drives a response. Tableau is our easy-to-learn data mining tool, provides the marketer with a visual evaluation of optimum advertising methods, products, services and purchasing channels.
From the ground up, all of our marketing databases are integrated with webLIVE -- enabling the marketer to execute real-time interactive marketing campaigns at any of their customer touch points.
Online tools include campaign management, ad-hoc reporting and visual data mining.
webBASE is yet another example of the innovation that continues at Web Decisions.