A marketing database designed by Web Decisions aggregates all multi-channel activity and is key to enabling relevant 1-to-1 and 1-to-many communications while providing a single view of a customers' purchase behavior.
The database is optimized for supporting customer-centric segmentation and analysis. Customer contact information, purchase detail, and promotional history is linked to provide comprehensive data for understanding what drives a response.
Web Decisions online tools provide campaign management, ad-hoc reporting and visual data mining. Equipped with 360 visual, our killer team can access the database and provide full service for the execution of your direct mail and email campaigns.
Integrated with live decisions, the marketer can execute real-time interactive campaigns at customer touch-points.