DB Pro

DB Pro delivers a dynamic analytic environment to uncover customer insights and improve your marketing ROI. Choose to perform segmentation and response analysis from your desktop or request a seasoned Daystar marketer to conduct the analysis for you. DB Pro enables you to gain a better understanding of unique customer segments - their promotion responsiveness, average ticket, annual spend, etc. This more specific understanding of customer segment behavior allows you to more effectively allocate marketing spending for generating the highest ROI. And for seasoned marketers, your deeper understanding of customer behavior typically results in more questions.

To answer those questions, you can use DB Pro's flexible user interface to perform ad-hoc analysis and reporting. Using "drag and drop" applications, you can easily use the result from one query, or analysis, as the basis of another. That means you now have the power to execute "train of thought" analysis in the fast and flexible environment of DB Pro. This dynamic analytic and reporting environment, powered by the Alterian engine, enables you to realize customer data insights to fuel better decisions in real-time.

Consider a few examples. Apply our Linear and Logistic Regression to address propensity problems like churn and Lifetime Value. For segmentation analyses use CHAID, Cluster or Classification & Regression Tree (C&RT). To feed your cross-sell and up-sell strategies (including on-line recommendations) leverage our "Next Best Action" using Association analysis. Plus you can incorporate modeling results back into the database with routines that allow the user to score the database.

At Daystar, we are committed to putting velocity into your marketing by:

• Enabling you to easily ask your database questions
• Delivering answers rapidly
• Facilitating modeling and analytics to improve your marketing performance.

Daystar DB Pro

Database Marketing Analytics

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