In theory, multi-channel marketing proves to be the best strategy for producing desired results. But in practice, some consumers ignore certain communication channels, others respond because of the cumulative effect of a multi-channel campaign, and others still respond to a single preferred channel. Identifying response behavior by channel is critical to reducing waste and improving ROI.

With web orders now ranging from 30-70% of direct marketing transactions, it's critical to assess the consumer's motivation to buy. That's where Daystar's ChanneLYST will help you to effectively manage your marketing channel allocations.

• Recognize which customers are single-channel versus multi-channel responsive.
• Distinguish between web orders resulting from email blasts and those resulting from catalog mailings or telemarketing calls.
• Identify the loyal customer from the search engine shopper.
• Recognize store sales impacted by catalog mailings and emarketing.
• Evaluate channel performance by source code and type of buyer (house file, rental, etc).

Daystar's ChanneLYST delivers these detailed channel performance reports directly to your desktop 24/7.

Can't wait for the all the response results to be posted? Leverage the predictive functionality of ChanneLYST to forecast results at three confidence levels. ChanneLYST delivers predictive and actual response analysis electronically 24/7-and your analysis can be refreshed monthly, weekly or even daily. ChanneLYST is marketing velocity in action - at any time, day or night, you can answer the question, "How's my campaign doing?"

Sample ChanneLYST Report - PDF