DB Pro

Campaign Management

Are you frustrated with database tools that can only do one thing? With tools that don't "talk" to each other?

Then you're ready for DB Pro. From segmentation and data visualization to creation, execution, and marketing campaign measurement, DB Pro provides a seamless database marketing solution.

Eliminate the frustration of writing up campaign specifications and waiting for "someone" to make it happen. With the speed of the underlying Alterian Engine database and an intuitive user interface, you can execute 'speed of thought' segmentation across millions of customers, utilizing even the most granular historical data. Then, from your desktop and in the same user interface, you can easily incorporate these segments into an executable marketing campaign.

DB Pro Campaign Overview provides you with a comprehensive view of scheduled and executed campaigns and tasks. Our intuitive interface provides an easy-to-use method for Campaign Definition and Selection of audiences and attributes. Use our Campaign Manager Scheduler right from your desktop to execute your campaigns and facilitate one-off or multiple data-driven activities for routine processing, automatically without user intervention. Then, complete your campaign management with scheduled, automated input of response data or inferred response rules.

DB Pro puts velocity into your marketing — enabling you to create and more quickly execute "smart" campaigns that deliver higher response rates and ROI.

DB Pro

Data Discovery & Visualization

Campaign Management

Reporting

DB Pro Analytical

Database Marketing Reporting

ChanneLYST