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DB ProDB Pro is a sophisticated, intuitive and affordable marketing database solution built on the Alterian database platform. DB Pro enables marketers to work with detailed customer-level data throughout each phase of the marketing process — with unparalleled speed and flexibility — from segmentation and analysis to campaign planning, execution and measurement. Working from your own desktop or the desktop of an experienced Daystar database marketer, this robust solution empowers you to:
Even with these considerable benefits, some companies are reluctant to live through a painful, lengthy solution build only to be followed a few years later by a painful scale expansion project. To the contrary, DB Pro is normally up and running in weeks, not months, and this ease of implementation and integration with existing business processes and systems means low set-up costs and risks. As your business evolves, DB Pro evolves concurrently because DB Pro is built on the Alterian Engine which does not prescribe a rigid data model. Simply put, your database can reflect your business and analysis needs, and new data can easily be added. Even more important for you and your co-workers, DB Pro is easy to learn and use. Performing a variety of marketing functions across a common interface, you never have to move data from one environment to another. DB Pro's functional power and ease of use enables you to significantly reduce the time from idea to campaign evaluation and ensures that activities are seamlessly integrated — all without losing or overlooking any information. You can conduct train-of-thought analysis from your desktop and view query results, and then conduct repeat queries, quickly adjusting parameters and criteria, and discover fresh insights. These DB Pro functions — and many more — will add significant velocity to your marketing efforts.  For more information contact us by email at:
or call us at:
1-847-202-0100
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